About Your Coach

Richard Gibson is a Business & Personal Development Coach who blends emotional intelligence, evidence-based coaching frameworks, and more than 2.5 decades of real-world business and technology experience to help entrepreneurs, founders, and professionals achieve measurable growth in both business and life.

With a background in software architecture, operations leadership, entrepreneurship, and coaching, Richard brings a holistic perspective where strategic thinking meets self-awareness, accountability meets creativity, and business clarity meets personal fulfilment.

Whether you're refining your business model, restructuring a team, or navigating a season of change, coaching with Richard is designed to give you:

• Clearer priorities and a grounded long-term vision
• Stronger, more confident decision-making
• Systems and structure that support growth
• Emotional resilience as you lead and scale

A coaching approach grounded in real business experience

Before founding Primary Self, Richard spent more than 25 years in the technology and consulting sectors — co-founding companies, managing cross-functional teams, building software platforms, and leading complex projects for both startups and enterprise clients.

This shaped a coaching style that focuses on what actually moves the needle:

• Real-world business strategy — not just theory or generic advice
• Systems thinking and operational optimisation
• Accountability frameworks that create consistent progress
• A deep understanding of human behaviour and performance

Today, Richard works with business owners, leaders, and professionals who want more than motivation. They want structure, momentum, and meaningful transformation.

How Richard works with business owners

1. Evidence-based coaching, practical strategy

Certified in Life Coaching, NLP, Cognitive Behavioural Coaching, and multiple personal development disciplines, Richard helps clients break through mindset blocks, improve emotional resilience, and stay aligned with their long-term vision — while grounding everything in commercial reality.

2. Clarity, decisions, and execution

Clients come to Richard when they want clarity, direction, and a coach who can help them move from idea → action → outcome. Whether you're launching, scaling, or restructuring, sessions focus on the decisions and actions that make a tangible difference — not just more things to think about.

3. Digital-first, structured support

With deep experience in software development and digital systems, Richard creates personalised tools, metrics, and progress-tracking frameworks that keep you consistent between sessions — turning insight into implementation.

4. Growth that supports the human behind the business

Sustainable growth comes from a grounded, supported leader. Coaching integrates emotional intelligence, values, and wellbeing so you can grow the business without burning out or losing yourself in the process.

Results you can expect from coaching

Every client and business is different, but common outcomes from working with Richard include:

• Greater clarity on direction, priorities, and next steps
• Improved systems and workflows that reduce friction
• Stronger leadership and communication with your team
• More confident decision-making under pressure
• Better boundaries and a healthier relationship with work
• A business that feels more intentional — not just reactive

Who Richard works with

Coaching with Richard is a good fit if you:

• Run or lead an established business and want to scale with more structure and less chaos
• Know your systems, leadership, or profitability could be stronger — but aren't sure where to start
• Want an experienced thinking partner, not just surface-level motivation
• Are ready to be challenged, make decisions, and follow through
• Value both business performance and personal growth

Coaching qualifications & background

Richard’s work draws on a mix of business, technology, and personal development training, including:

• Over 25 years in software, consulting, and leadership roles
• Experience co-founding and growing technology-driven businesses
• Certification in Life Coaching, NLP, and Cognitive Behavioural Coaching
• Ongoing study in emotional intelligence, human behaviour, and performance psychology

This blend of experience allows coaching conversations to move seamlessly between strategy, systems, leadership, and the deeper personal patterns that sit underneath them.

Coaching in Adelaide, Sydney & online

Richard works with clients across Adelaide, Sydney, and beyond via secure online sessions. For local clients, select in-person options may be available by arrangement.

If you're based in Australia and searching for a business coach who understands both the numbers and the human side of leadership, coaching with Richard is designed to support you.

How to get started

1. Book a complimentary clarity call.
2. Share where you’re at, what’s not working, and what you want to create.
3. Receive a tailored recommendation for the best coaching pathway.
4. Begin working together to build the business and life you actually want.