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Business Coaching · Adelaide & Sydney

Scale smarter. Lead stronger. Increase your profit margins.

Whether you're running a small business, leading a growing team, or preparing to scale, you're juggling systems, strategy, people, profit, and time. Business coaching with Primary Self helps you create sustainable growth, strengthen your leadership, and build a business that is both profitable and scalable.

  • Increase profit margins without burning out your team
  • Optimise pricing, operations, and cash flow
  • Create scalable systems and processes that grow with the business
  • Reduce wasted effort and eliminate hidden inefficiencies
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For established & scaling businesses
Business coaching with a margin focus.

Strategy, systems and leadership support for Adelaide and Sydney business owners who want growth that doesn't rely on hustle or burnout.

Coaching guarantee

I stand behind this work. If, after completing 4 coaching sessions, you don’t feel you’ve received value that matches your investment, I’ll refund your coaching fee.

Applies once 4 sessions are completed within 6 weeks of your first session.

A coaching approach designed for scaling & profitability

Together we focus on the levers that actually move the needle: strategy, systems, profit and leadership.

1. Strategy for sustainable growth

Scaling isn't just “doing more.” It's doing the right things in the right order. We help you clarify:

  • Your long-term growth route
  • What makes your business profitable now
  • Where your biggest opportunities for margin improvement are
  • Which activities actually drive revenue and which can be systemised or removed

2. Systems that support your scale

Businesses struggle to grow when everything relies on the owner. We help you create simple, scalable systems for:

  • Operations
  • Team workflows
  • Customer acquisition
  • Delivery and fulfilment
  • Reporting and metrics

This allows your business to scale without increasing chaos, cost, or inefficiency.

3. Profit-focused decision making

We analyse your business through a profitability lens, including:

  • Margin leakage
  • Pricing strategy
  • Cost-to-serve
  • Bottlenecks
  • Team capacity
  • Product/service profitability

Small adjustments in these areas can dramatically improve your margins — and most business owners don't see them until they're revealed.

4. Leadership that elevates performance

Scaling requires a different kind of leadership. We support you to:

  • Delegate effectively
  • Build a culture of accountability
  • Strengthen communication
  • Lead with clarity
  • Empower team members to take ownership

Great leadership creates great margins.

Results you can expect

While every business is different, clients typically experience meaningful outcomes such as:

  • Clearer direction and strategic focus
  • Higher productivity and reduced operational friction
  • Increased revenue through better positioning and pricing
  • Stronger profit margins from efficiency improvements
  • More confident and effective leadership
  • A business that scales without sacrificing wellbeing

“After three months of coaching, we increased our margins by 12% simply by restructuring our pricing and delivery process.”

“I finally stepped out of day-to-day chaos and focused on growth. Our quarterly revenue hit a new record.”

Who this is for

You're a great fit for business coaching if you:

  • Want to scale your business intentionally
  • Know your margins could improve but aren't sure how
  • Feel stuck in the “working too much, earning too little” cycle
  • Want to build a resilient team that doesn't depend on you
  • Are ready to lead at a higher level

Business coaching in Adelaide & Sydney

Based in Adelaide, South Australia and Sydney, New South Wales, we work with local and online business owners who are ready to scale. If you're searching for a business coach in Adelaide or Sydney to help you improve systems, increase profit margins and lead your team with confidence, our coaching packages are designed for you.

Ready to talk about your business?
Book a complimentary clarity call to explore your goals and see whether business coaching with Primary Self is the right next step.
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